DICE first acknowledged the game at Electronic Arts’ E3 2013 press conference, along with a teaser trailer. The game is built with the Frostbite 3 engine; studio head Patrick Söderlund stated that the game would be “DICE’s interpretation of what Battlefront should be”, while still incorporating elements from the previous two games. As such, DICE did not brand the new game as a sequel to Battlefront II, but a reboot of the franchise. Söderlund said that the game almost wasn’t developed, but that staffers at DICE lobbied to be given the project; he called DICE’s development of Battlefront “a match made in heaven”.